Dried Meadow is a family run business that packs a beautiful punch in the wild floral space, specialising in dried florals and installations. Delicate and wildly romantic designs are handcrafted by Storm, who will help you to bring your floral visions to life. With a focus on ensuring your florals tie in perfectly with your venue, Dried Meadow designs will add luscious texture, dreamy neutral and earthy tones and a perfectly wild element to your wedding or home. We talk to Storm about how Dried Meadow came to be, her dream bouquet and her sources of inspiration.
To start, tell us about your business and how it was born?
Dried Meadow was founded on my honeymoon in Japan where they had dried flowers everywhere, I immediately fell in love with them and as soon as I got home I started to create small bunches to have at home. Over time I realised that there was a lack of flowers in my town and started to create pieces to share. Throughout lock down I had so much time to think about the future and direction of Dried Meadow, and knew that weddings was one thing that I wanted to be apart of! Dried Meadow does all kinds of dried floral arrangements, using both preserved and foraged flora. We also incorporate fresh flowers into our wedding florals.
What are your favourite flowers to work with? Tell us what would be included in your dream bouquet?
My favorite flower of all time is Hydrangea, and that’s because it brings so many memories of my childhood. They also dry really well and I love how they sometimes look like a squishy cloud of color. My dream bouquet would definitely have not just flowers but all sorts of textural pieces that create a harmonious symphony that screams wild. Rugged grasses, hydrangeas, roses, gyp, Dahlias, the list can go on and on.
Tell us about what the process is for a couple starting to plan their wedding day florals?
Florals for weddings take a lot of time and communication, but it’s a beautiful process. We love to know what type of florals you are after, colours, themes and also where the venue is so we can bring in an aspect of the surrounding environment into it. We create mock ups to make sure we are on the right page and then we go from there!
What floral trends do you think we will be seeing this season?
Dried flowers! They have made a come back, and I think a lot of clients that are planning their weddings are steering towards dried florals, not only do they look and smell amazing, but you can also keep them as a keepsake after!
What is something you have been reading, listening to or watching lately?
I’m a die hard fan of Frankie magazine, and it is the only magazine that I religiously buy every time a new one comes out. It sparks creativity and inspires me to step outside of my ‘creative box’. It also has delicious recipes that I love to make for my husband and son. I’m always listening to music while I’m making up bouquets and arrangements and it helps me get in the zone, my favourite song to create pretty florals to is Dope Lemon- Honey Bones.
What are some things you have had to overcome during your time in business?
I think with floristry you really have to create something that makes you stand out or offer something different than other floral businesses. As dried flowers have become a huge industry over the past year, you need to find what makes you different. I started off thinking into it too much and I would stress out but now I trust the process and can see that my own pieces of work have their own look and identity, hence creating our Dried Meadow look.
What (or who) inspires your style – any designers, musicians, photographers etc?
I’ve been fan girling over a photographer/model called Natacha Birds. She has the most dreamy, vintage, romantic style and I source so much inspiration from her and her look.
Best advice you have ever received about being a business person/artist?
Some of the best advice I’ve ever been given is if something isn’t working, it’s best to step back, take a look at the problem and then change it. If that doesn’t work then do it again until it does work. I’ve applied this so many times on my journey with Dried Meadow, not only has it made me realise that that there are so many options out there we just can’t always see them but that it’s pointless stressing about the little things!
What is your advice for others just starting out in the industry?
Create your identity and find the thing that makes you different to all the other businesses. Trust in the process, and work hard!
Words by Isabelle McKay.