Generic selectors
Exact matches only
Search in title
Search in content
Filter by Categories
Favourite Things
Our Events
Our Vendors
Real Engagement
Real Weddings
Styled Shoot
The Wild Ones
Vendor Posts
Wedding Inspiration
Wild Inspiration
Wild Love Story
Beauty Our Vendors

Flowers and Fragrance with Perfume Playground

True believers in scent’s ability to inspire, connect & be wholly life-enhancing, Perfume Playground brings a new approach to natural fragrance for all occasions. A beautiful fusion of science & romance, their scents are gloriously infused with native botanicals, flower essences and evidence-led aroma blends, all designed to enhance mood and motivation. We love that Perfume Playground is constantly striving for innovation; always researching and tinkering to discover international techniques in fragrance, technology, art therapy and wellbeing.

At the end of October, Perfume Playground is embarking on a Flowers & Fragrance Roadshow across New Zealand. They’re collaborating with some of the country’s top florists (including one of our long time loves, The Vase Queenstown) to create a stunning floral sensory experience where guests will discover, play and create. Inspired by the sweet and nostalgic fragrance of flowers, guests will learn how to create their own spring fragrance and fresh flower bouquet.

We talk to Perfume Playground’s founder, Samantha Copland, ahead of their sensory journey which starts in Queenstown. More details on the luscious Flowers & Fragrance Roadshow below.

To start, tell us about your background and how Perfume Playground was born?

It all started 5 years ago on a trip of a lifetime to India when we stumbled upon a perfume store in Rajasthan and purchased the shop’s stock of crystal glass bottles on a whim. Told of their unlikely arrival by India Post back to New Zealand, I promised to follow my dream if they arrived safely home. They did arrive home and that’s when Perfume Playground was born.

What made you fall in love with fragrance and scents? Do you have any special scent memories?

The women I admired first, my mother and Nanna. My Nanna used to wear Red Door by Elizabeth Arden and my mum introduced me to Anais Anais, both of these perfumes are rich, elegant florals. I loved the way scent transformed my mum’s mood before she’d go out for the evening. When I was in my teens I studied chemistry and was always drawn to pharmacies to smell the perfumes on the way home. My mum also bought me a number of my earliest perfumes as presents e.g. Sunflowers, Davidoff Cool Water, Clinique Happy, Tommy Girl, Kenso Flower, CK One. My first job was at CS Company, the largest distributor of cosmetics and fragrance (acquired by Trilogy International Group 2015). I worked in the Prestige Fragrance division and was exposed to campaigns of global luxury brands so was surrounded by perfume all day long; it’s been a love affair ever since. However now I’m obsessed with the natural world. I no longer use synthetic fragrance, preferring to understand where ingredients come from and the ritual of applying scent more often.

Share with us the experience you offer to clients, we know you create workshops for events, hens, corporate etc, we’d love to know more about those and what goes on in those workshops?

A bachelorette party is about a bride having her favorite people around her, to cherish what’s been, what’s coming, and what’s happening now. Celebrating with a natural fragrance workshop allows brides time to connect, converse and be present before their wedding. Our guests have access to a scent bar of natural essences (free from nasty chemicals), curated specifically for them and their event. We will take them on a sensory journey where they can discover, play, and create with us for two to four hours, teaching them how to create their own signature scent. Natural perfume design is the perfect blend of beauty and wellbeing, of celebration and fun. Who doesn’t want to design a luxury scent for love? We also host magical Sensory Experiencesfor corporate events, and for family and friends.

You also ‘scent spaces’, can you tell us about that? How do you think a scent can transform a space and have you got any cool projects on at the moment you can share with us?

Perfume Playground has a passion for innovative scent diffusion technologies – we design Natural Fragrance which works beyond the aroma, scent infused with native botanicals, flower essences and evidence-led aroma blends specifically designed to create shifts in mood and motivation. What we create is more than a fragrance, it has the power to uplift and invigorate the mind and the body. In the past we’ve worked with Tedx Melbourne, Strong Pilates and the project we’re most excited about is working with Team New Zealand creating the scent for the America’s Cup.

What type of scent is your absolute favourite? Is there one?!

Oooh that is such a hard one. I do love floral scents like tuberose, red champaca and magnolia and I love mixing these with Native Plants from the Asia-Pacific. They combine so beautifully.

We know you have some exciting things in the pipeline with the pop-up Flowers & Fragrance workshops you have just launched around the country, tell us about those and who you have involved?

Flowers & Fragrance both evoke that feeling of nostalgia…fragrant jasmine, garden roses in full bloom, they take you on a trip down memory lane. We want to capture that feeling in our Flowers & Fragrance events. We love the idea of a scent design class as a way to create new treasured memories. Starting in Queenstown and working up the country, we will uplift and inspire our guests with a curated selection of natural essences, inspired by the sweet nostalgia of flowers. We’ll teach them how to create and blend their own signature scent for spring. The fact that we get to work alongside some of NZ’s most talented florists (Gypsy from The Vase, Mrs Bottomleys Flowers, Twig & Arrow, On My Hand and Kensal), sharing our love of natural botanicals, is the icing on the cake. Did we mention there will be delicious wine and snacks? And goody bags, who doesn’t love a goody bag!

Tickets to the roadshow are available here. One of the Wellington events has just sold out so the rest of the events won’t be far behind! Keep up to date with the Flowers & Fragrance Roadshow via Instagram.

Looking for an extra special event for spring or summer? Perfume Playground are taking bookings for hens parties and Christmas functions now. Get in touch directly at [email protected]

We are excited to have Perfume Playground as part of our Wild Hearts Vendor Collection. Check out more of their amazing products and experiences here and for more info, head over to their website.

Words by Isabelle McKay.

You Might Also Like



    Browse through our recommended selection of Bridal designers, handpicked on our beautifully curated Vendor Directory. 

    Anya OstapenkoChaos & Harmony

    Anya Ostapenko is the unrelenting force and face behind the contemporary Australian bridal label, L'eto Bridal. L'eto has one central focus when it comes to reshaping the bridal world; to make love cool again.

    Cool the L'eto bride is, with careful and considered play between textures, silk weights and design- there is something for everyone. Each collection is an ode to a specific love for Anya; country, era and aesthetic- all collections speak of a time and style that Anya believes should exist in the bridal world. The result? L'eto brides have been adorning aisles (or catwalks) everywhere with these incredible new bridal gowns.

    Self-taught in every way, Anya Ostapenko is a name that the fashion and bridal world alike need to look out for, because as much as she has transformed the world of bridal, she is only getting started.



    Beks AndersonChaos & Harmony

    Over 10 years ago, Chaos & Harmony’s Creative Director and Founder, Beks Anderson and her husband sold everything they owned and moved to Italy so Beks could learn to design shoes at the Instituo Europeo di Design in Rome. She was taught by tutors who’d worked at Valentino and Fendi, among others, and learned how to infuse her lifelong love of texture, materials and leathers into comfortable, high-quality, hand-made shoes.

    Twelve months later they returned to Mount Maunganui and created Chaos & Harmony - a market-leading, boutique shoe company. The name Chaos & Harmony reflects our love of textures to create depth – it brings about a curious contradiction. It also subtly sums up a woman’s world!

    @chaosandharmonyshoes @beks_anderson


    Cameron ThorpChasewild

    Cameron is the co-founder of Chasewild Photography - an adventurous and emotive wedding photography company based in New Zealand. Beyond shooting weddings and elopements, Chasewild equips and enables photographers to upskill themselves and grow their businesses through their workshops, editing presets and one-on-one mentoring sessions. Cameron believes that photography and creative business exist to 'turn your heart' on and is passionate about artists discovering their unique take on how they do that for the world. As easy-going as they come, Cameron is only particular about a few things in life: the grind size of his morning coffee, access to regular golf games and the campari ratio of a light night negroni.



    Greta KenyonTogether Journal

    Greta is the Editor, Founder & Publisher of Together Journal - a publication celebrating creative and authentic real weddings, celebrations and love from all over the world. Greta studied photography, graphic design and marketing, and worked in the fashion industry for eight years before having her three children. While on maternity leave, she started shooting weddings for friends, as well as editorial content for magazines and blogs. Her photography business grew rapidly - within a couple of years she was shooting weddings all over New Zealand, Australia, the Pacific Island, Indonesia and the USA. Eventually, Greta noticed a distinct lack of modern wedding media on a global scale - so with the help of others in the wedding community, Together Journal was born!

    @greatanz @togetherjournal 


    Kath MackenzieOne Fine Day

    Kath is the owner and creative behind wedding brand, One Fine Day. Her genuine passion for the industry, combined with her impeccable eye and knowledge, has seen Kath and her One Fine Day team produce unforgettable weddings for over a decade. What started from humble beginnings as a one-man-band venture, has now seen One Fine Day grow into a vibrant A-team of 11 event professionals. Kath describes herself as a perfectionist, problem solver, creative, master of common sense and lover of a good challenge. She’s also a travel lover, wife and mum to three gorgeous children living in Queenstown, New Zealand, where One Fine Day is based.



    Michelle FowlerHalf Light Studio

    Michelle is the creative behind Half light Studio, a multidisciplinary design and business strategy studio dedicated to helping small businesses and creatives level-up and create conscious and sustainable brands. Michelle is an experienced designer, developer and business mentor who has a wealth of expertise working for and alongside small-to-medium businesses across a variety of industries. Her approach to brand growth centres on supporting clients to gain clarity on their values, streamlining and organising their systems, and elevating their thought processes to create conscious business models filled with nourishment and purpose.



    Samantha GerardWild Hearts

    Lover of all things wild, Samantha founded Wild Hearts in 2015 alongside a group of local creatives. With a passion for dreaming big and a vision to create a community of like-minded industry leaders, Samantha has grown Wild Hearts into the well-known brand it is today. A stylist by trade, she is also the creative-soul behind all of our Wild Hearts campaigns and you will find her work featured in some of our favourite places including Together journal, Hello May, The Lane, and our own Wild Hearts Magazine.




    Sara + JeanTwelve Tables

    Twelve Tables directors Sara and Jean started their journey in 2015 in the midst of planning their own wedding. A love for creativity and details (and of course, each other) led the journey of sourcing and crafting unique items for their wedding. Four years and 150+ celebrations later, Twelve Tables is New Zealand’s tailored event expert, offering a luxury and completely customised marquee venue for clients throughout New Zealand.



    Si MooreBayly & Moore

    One half of Aotearoa-based photography duo Bayly & Moore, Si brings a decade’s worth of experience traversing the globe shooting people in love with every analog gadget he can find. A Rangefinder-NYC awarded photographer he has been recognised with numerous accolades from around the globe and has presented at key industry conferences and workshops in Europe, the US, Asia, Australia and New Zealand. Constantly dealing with the strong South Pacific sun has given him an enduring obsession with heavy shadow lines, directional light, and how human stories fit into all of that in the boldest way.

    IG: @baylymoore @sasmoore

    Web: baylymoore.com sasmoore.com