Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Favourite Things
Our Events
Our Vendors
Real Engagement
Real Weddings
Styled Shoot
The Wild Ones
Vendor Posts
Wedding Inspiration
Wild Inspiration
Wild Love Story
The Wild Ones

Jordan Rondel – The Caker 2017 Industry Panel

Our 2017 Wild Hearts Industry Panel, hosted by Greta Kenyon of Together Journal at our Wild Hearts Auckland event, featured a collection of incredible industry leaders.

Over the next few weeks we will be bringing you a behind the scenes interviews with each of these amazing New Zealand entrepreneurs currently shaking things up in the industry.

THE WILD ONES – 2017 Industry Panel Addition

Jordan Rondel- The Caker

Trendsetters. Game Changers. New Zealand Industry Leaders. We speak to entrepreneurs who are leading the way and inspiring hearts around the globe.

Jordan Rondel, the founder of The Caker began her love for sweet treats in her Grandparent’s little pâtisserie in Paris. While watching them use only the best ingredients and how uncompromising they were with what they created and ate, it has clearly paved the way and inspired her to be the incredible baker she is today.

With two sell-out cookbooks under her belt, a range of high end cake mixes, a mass following and collabs with some of the coolest trendsetters in New Zealand, Jordan has completely raised the bar in the baking industry. Jordan’s passion for wholesome cakes and dedication to experimenting and perfecting her recipes with only the best quality ingredients, is clear in everything she creates.

We were so lucky to have Jordan as part of our Industry panel at our Wild Hearts Auckland 2017 and we look forward to having her back in 2018.

“I see cakes as an edible expression of love. They can sometimes say what words can’t.” – Jordan Rondel

Together journal,

What first inspired the thought to head in a more ‘wholesome’ direction with your ingredients and recipes?

My French grandparents who are incredible home cooks first taught me the importance of cooking and baking with the best quality, wholesome ingredients. I would go to the markets with them and watch as they carefully selected the freshest produce, and this notion has resonated into my baking today. I strongly believe that using ingredients like fresh fruit, ground almonds, spelt flour and the finest quality dark chocolate lead to a more wholesome and more delicious cake.


If you could go back and tell yourself anything during your first year of business, what would it be?

I think I would tell myself to get help and hire staff sooner that I did. Although in saying this, perhaps it was an important part of this journey that I slaved away by myself for a long time, maybe that’s part of why it’s a success today!

Which of your cake mixes is your absolute go to?

My favourite in the line is the Ginger Pear Pistachio Cake Mix. It has a real ginger kick to it, so you get that lovely warmth after each bite.

Are you noticing any new directions for wedding cakes or desserts – any new flavours coming through, new styles of cake etc.

At The Caker we’re getting more and more requests for cake banquets. So instead of having just one large cake, couples are getting multiple cakes, of all different flavours and sizes and putting them all out on display.


Tell us what the wedding cake of your dreams looks and tastes like?

An almond butter and raspberry cake with almond butter icing, topped with blush peonies, and served with mountains of fresh berries.

Together journal,

What advice would you give to couples choosing their cakes or dessert for their wedding day?

Not to stress over it too much. Often by the time you’re ready to cut the wedding cake, your guests have had one too many champagnes and will devour whatever you give them. All of our flavours are as good as each other, so just choose what you love the most and don’t worry too much about what you think your guests will want.

Together journal,

What makes you give yourself a mental high five?

Every time we get positive feedback from a happy customer I can’t help but feel proud.


Best advice you’ve ever received about being a happy human?

My mum always tells me that being a happy, upbeat person draws good things towards you, and I truly believe it.

What’s your favourite destination to travel to in New Zealand?

Waiheke! It’s far enough from Auckland to feel like a getaway, but close enough for it to not be a huge mission to get to. I love Waiheke for its incredible beaches, wonderful restaurants and overall relaxed, peaceful vibe.


To purchase one of The Caker’s incredible cakes or order a cake mix to make at home head to www.thecaker.co.nz and you can follow The Caker on Instagram here: @thecaker

Image credits:

Together Journal, The Caker, Hill Collective – Wild Hearts Auckland.








You Might Also Like


    Anya OstapenkoChaos & Harmony

    Anya Ostapenko is the unrelenting force and face behind the contemporary Australian bridal label, L'eto Bridal. L'eto has one central focus when it comes to reshaping the bridal world; to make love cool again.

    Cool the L'eto bride is, with careful and considered play between textures, silk weights and design- there is something for everyone. Each collection is an ode to a specific love for Anya; country, era and aesthetic- all collections speak of a time and style that Anya believes should exist in the bridal world. The result? L'eto brides have been adorning aisles (or catwalks) everywhere with these incredible new bridal gowns.

    Self-taught in every way, Anya Ostapenko is a name that the fashion and bridal world alike need to look out for, because as much as she has transformed the world of bridal, she is only getting started.



    Beks AndersonChaos & Harmony

    Over 10 years ago, Chaos & Harmony’s Creative Director and Founder, Beks Anderson and her husband sold everything they owned and moved to Italy so Beks could learn to design shoes at the Instituo Europeo di Design in Rome. She was taught by tutors who’d worked at Valentino and Fendi, among others, and learned how to infuse her lifelong love of texture, materials and leathers into comfortable, high-quality, hand-made shoes.

    Twelve months later they returned to Mount Maunganui and created Chaos & Harmony - a market-leading, boutique shoe company. The name Chaos & Harmony reflects our love of textures to create depth – it brings about a curious contradiction. It also subtly sums up a woman’s world!

    @chaosandharmonyshoes @beks_anderson


    Cameron ThorpChasewild

    Cameron is the co-founder of Chasewild Photography - an adventurous and emotive wedding photography company based in New Zealand. Beyond shooting weddings and elopements, Chasewild equips and enables photographers to upskill themselves and grow their businesses through their workshops, editing presets and one-on-one mentoring sessions. Cameron believes that photography and creative business exist to 'turn your heart' on and is passionate about artists discovering their unique take on how they do that for the world. As easy-going as they come, Cameron is only particular about a few things in life: the grind size of his morning coffee, access to regular golf games and the campari ratio of a light night negroni.



    Greta KenyonTogether Journal

    Greta is the Editor, Founder & Publisher of Together Journal - a publication celebrating creative and authentic real weddings, celebrations and love from all over the world. Greta studied photography, graphic design and marketing, and worked in the fashion industry for eight years before having her three children. While on maternity leave, she started shooting weddings for friends, as well as editorial content for magazines and blogs. Her photography business grew rapidly - within a couple of years she was shooting weddings all over New Zealand, Australia, the Pacific Island, Indonesia and the USA. Eventually, Greta noticed a distinct lack of modern wedding media on a global scale - so with the help of others in the wedding community, Together Journal was born!

    @greatanz @togetherjournal 


    Kath MackenzieOne Fine Day

    Kath is the owner and creative behind wedding brand, One Fine Day. Her genuine passion for the industry, combined with her impeccable eye and knowledge, has seen Kath and her One Fine Day team produce unforgettable weddings for over a decade. What started from humble beginnings as a one-man-band venture, has now seen One Fine Day grow into a vibrant A-team of 11 event professionals. Kath describes herself as a perfectionist, problem solver, creative, master of common sense and lover of a good challenge. She’s also a travel lover, wife and mum to three gorgeous children living in Queenstown, New Zealand, where One Fine Day is based.



    Michelle FowlerHalf Light Studio

    Michelle is the creative behind Half light Studio, a multidisciplinary design and business strategy studio dedicated to helping small businesses and creatives level-up and create conscious and sustainable brands. Michelle is an experienced designer, developer and business mentor who has a wealth of expertise working for and alongside small-to-medium businesses across a variety of industries. Her approach to brand growth centres on supporting clients to gain clarity on their values, streamlining and organising their systems, and elevating their thought processes to create conscious business models filled with nourishment and purpose.



    Samantha GerardWild Hearts

    Lover of all things wild, Samantha founded Wild Hearts in 2015 alongside a group of local creatives. With a passion for dreaming big and a vision to create a community of like-minded industry leaders, Samantha has grown Wild Hearts into the well-known brand it is today. A stylist by trade, she is also the creative-soul behind all of our Wild Hearts campaigns and you will find her work featured in some of our favourite places including Together journal, Hello May, The Lane, and our own Wild Hearts Magazine.




    Sara + JeanTwelve Tables

    Twelve Tables directors Sara and Jean started their journey in 2015 in the midst of planning their own wedding. A love for creativity and details (and of course, each other) led the journey of sourcing and crafting unique items for their wedding. Four years and 150+ celebrations later, Twelve Tables is New Zealand’s tailored event expert, offering a luxury and completely customised marquee venue for clients throughout New Zealand.



    Si MooreBayly & Moore

    One half of Aotearoa-based photography duo Bayly & Moore, Si brings a decade’s worth of experience traversing the globe shooting people in love with every analog gadget he can find. A Rangefinder-NYC awarded photographer he has been recognised with numerous accolades from around the globe and has presented at key industry conferences and workshops in Europe, the US, Asia, Australia and New Zealand. Constantly dealing with the strong South Pacific sun has given him an enduring obsession with heavy shadow lines, directional light, and how human stories fit into all of that in the boldest way.

    IG: @baylymoore @sasmoore

    Web: baylymoore.com sasmoore.com