Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Favourite Things
Our Events
Our Vendors
Real Engagement
Real Weddings
Styled Shoot
The Wild Ones
Vendor Posts
Wedding Inspiration
Wild Inspiration
Wild Love Story
The Wild Ones

Benny Castles – World – 2017 Industry Panel




Our 2017 Wild Hearts Industry Panel, hosted by Greta Kenyon of Together Journal at our Wild Hearts Auckland event, featured a collection of incredible industry leaders.

Over the next few weeks we will be bringing you a behind the scenes interviews with each of these amazing New Zealand entrepreneurs currently shaking things up in the industry.

Trendsetters. Game Changers. New Zealand Industry Leaders. We speak to entrepreneurs who are leading the way and inspiring hearts around the globe.

Benny Castles – WORLD

World was established in Auckland in 1989 by Denise L’Estrange-Corbet and Francis Hooper. Benny started working at World over 17 years ago as a part-time retail assistant and is now a partner in the company and is the go to man behind the company’s brand, clothing, philosophy and NZ trends. Benny himself is someone you notice instantly. He’s ridiculously cool, high fashion, hardworking and a genuinely nice guy.

World has become one of the most iconic brands in NZ and Benny and his team have set the bar incredibly high when it comes to incorporating fashion and art. There is something exciting about World pieces, with each collection exuding vibrance and fun. Their stores are located over both the North and South Island and are a reflection of their pieces, from beautiful fragrances, skincare products, candles and statement piece accessories. World is a forward thinking game changer in the NZ fashion industry and is still one of the most sought after shows at NZ Fashion Week.

We were so lucky to have Benny on our Elite Industry Panel at our Auckland show which was hosted by Greta Kenyon from Together Journal and we look forward to hopefully him back.


What is one of your favourite scents to encounter on a daily basis?

In my fortunate position, where I am surrounded by an overwhelming selection of historic and contemporary icons of niche luxury fragrance it is impossible to have favourites. I do however have phases where I like to explore different brands or scent profiles. There is a recent release at WORLD Beauty which when I smell on a customer or a staff member I am always stuck by it’s sumptuousness – that scent is Amouage Myths.


Best advice you have ever received about being a business person?

I’m not sure I fit well into the category of the business person – our point of view as a retailer is a little different and the best way to describe that is a phrase I’ve stolen from our Creative Director and Co-Founder Francis Hooper who says “do what you love, figure out how to sell it later.” Hopefully this rings true across our boutiques where the in store experience should feel full of genuine appreciation and enthusiasm with our creations and those of the people who we represent giving an experience to each customer that opens the mind and shows an intelligent luxury.


What inspires your style?

Everything and anything, quite often it’s a book or a movie, a pieces of art – as a designer you must be constantly looking both at what inspires and also what does not. I am always inspired by the people around me and especially the WORLD team, our in store staff who continually push the envelope of elegance and creativity in how they express themselves through fashion. When people show a genuine excitement with their outfit or if that outfit has given that person a strong sense of themselves, that is when you see real style.


What is one of your favourite scents to encounter on a daily basis?

In my fortunate position, where I am surrounded by an overwhelming selection of historic and contemporary icons of niche luxury fragrance it is impossible to have favourites. I do however have phases where I like to explore different brands or scent profiles. There is a recent release at WORLD Beauty which when I smell on a customer or a staff member I am always stuck by it’s sumptuousness – that scent is Amouage Myths.


Whats your favourite destination to travel to in New Zealand?

Currently, I would have to say Queenstown. At the end of 2016 WORLD opened its most recent boutique in down town Queenstown and after spending a number of years scouting retail opportunities and then setting up the store it has become a location where the natural beauty can not be denied nor does it diminish over time. The atmosphere and friendliness of the area and the people is also inspiring and makes each visit feel like a new home where we have been welcomed into the community.



Benny & Fashion Images – World

2017 Industry Panel photo’s – Life Portrait Photography

To check out more head on over to www.worldbrand.co.nz & @worldbrandinnz

You Might Also Like


    Anya OstapenkoChaos & Harmony

    Anya Ostapenko is the unrelenting force and face behind the contemporary Australian bridal label, L'eto Bridal. L'eto has one central focus when it comes to reshaping the bridal world; to make love cool again.

    Cool the L'eto bride is, with careful and considered play between textures, silk weights and design- there is something for everyone. Each collection is an ode to a specific love for Anya; country, era and aesthetic- all collections speak of a time and style that Anya believes should exist in the bridal world. The result? L'eto brides have been adorning aisles (or catwalks) everywhere with these incredible new bridal gowns.

    Self-taught in every way, Anya Ostapenko is a name that the fashion and bridal world alike need to look out for, because as much as she has transformed the world of bridal, she is only getting started.



    Beks AndersonChaos & Harmony

    Over 10 years ago, Chaos & Harmony’s Creative Director and Founder, Beks Anderson and her husband sold everything they owned and moved to Italy so Beks could learn to design shoes at the Instituo Europeo di Design in Rome. She was taught by tutors who’d worked at Valentino and Fendi, among others, and learned how to infuse her lifelong love of texture, materials and leathers into comfortable, high-quality, hand-made shoes.

    Twelve months later they returned to Mount Maunganui and created Chaos & Harmony - a market-leading, boutique shoe company. The name Chaos & Harmony reflects our love of textures to create depth – it brings about a curious contradiction. It also subtly sums up a woman’s world!

    @chaosandharmonyshoes @beks_anderson


    Cameron ThorpChasewild

    Cameron is the co-founder of Chasewild Photography - an adventurous and emotive wedding photography company based in New Zealand. Beyond shooting weddings and elopements, Chasewild equips and enables photographers to upskill themselves and grow their businesses through their workshops, editing presets and one-on-one mentoring sessions. Cameron believes that photography and creative business exist to 'turn your heart' on and is passionate about artists discovering their unique take on how they do that for the world. As easy-going as they come, Cameron is only particular about a few things in life: the grind size of his morning coffee, access to regular golf games and the campari ratio of a light night negroni.



    Greta KenyonTogether Journal

    Greta is the Editor, Founder & Publisher of Together Journal - a publication celebrating creative and authentic real weddings, celebrations and love from all over the world. Greta studied photography, graphic design and marketing, and worked in the fashion industry for eight years before having her three children. While on maternity leave, she started shooting weddings for friends, as well as editorial content for magazines and blogs. Her photography business grew rapidly - within a couple of years she was shooting weddings all over New Zealand, Australia, the Pacific Island, Indonesia and the USA. Eventually, Greta noticed a distinct lack of modern wedding media on a global scale - so with the help of others in the wedding community, Together Journal was born!

    @greatanz @togetherjournal 


    Kath MackenzieOne Fine Day

    Kath is the owner and creative behind wedding brand, One Fine Day. Her genuine passion for the industry, combined with her impeccable eye and knowledge, has seen Kath and her One Fine Day team produce unforgettable weddings for over a decade. What started from humble beginnings as a one-man-band venture, has now seen One Fine Day grow into a vibrant A-team of 11 event professionals. Kath describes herself as a perfectionist, problem solver, creative, master of common sense and lover of a good challenge. She’s also a travel lover, wife and mum to three gorgeous children living in Queenstown, New Zealand, where One Fine Day is based.



    Michelle FowlerHalf Light Studio

    Michelle is the creative behind Half light Studio, a multidisciplinary design and business strategy studio dedicated to helping small businesses and creatives level-up and create conscious and sustainable brands. Michelle is an experienced designer, developer and business mentor who has a wealth of expertise working for and alongside small-to-medium businesses across a variety of industries. Her approach to brand growth centres on supporting clients to gain clarity on their values, streamlining and organising their systems, and elevating their thought processes to create conscious business models filled with nourishment and purpose.



    Samantha GerardWild Hearts

    Lover of all things wild, Samantha founded Wild Hearts in 2015 alongside a group of local creatives. With a passion for dreaming big and a vision to create a community of like-minded industry leaders, Samantha has grown Wild Hearts into the well-known brand it is today. A stylist by trade, she is also the creative-soul behind all of our Wild Hearts campaigns and you will find her work featured in some of our favourite places including Together journal, Hello May, The Lane, and our own Wild Hearts Magazine.




    Sara + JeanTwelve Tables

    Twelve Tables directors Sara and Jean started their journey in 2015 in the midst of planning their own wedding. A love for creativity and details (and of course, each other) led the journey of sourcing and crafting unique items for their wedding. Four years and 150+ celebrations later, Twelve Tables is New Zealand’s tailored event expert, offering a luxury and completely customised marquee venue for clients throughout New Zealand.



    Si MooreBayly & Moore

    One half of Aotearoa-based photography duo Bayly & Moore, Si brings a decade’s worth of experience traversing the globe shooting people in love with every analog gadget he can find. A Rangefinder-NYC awarded photographer he has been recognised with numerous accolades from around the globe and has presented at key industry conferences and workshops in Europe, the US, Asia, Australia and New Zealand. Constantly dealing with the strong South Pacific sun has given him an enduring obsession with heavy shadow lines, directional light, and how human stories fit into all of that in the boldest way.

    IG: @baylymoore @sasmoore

    Web: baylymoore.com sasmoore.com