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Looking for light & finding joy again...

What a hell of a year this has turned out to be, we have definitely been among the businesses sadly hit hard by the latest Covid lockdown in New zealand. Just as we were starting to get back in the grove of our events – with not one, but TWO major events that were just over a week away from kicking off in Auckland before the news came in of a new community case, that led the entire country into Level 4 Lockdown. 


Our entire team was heartbroken, 2 years in the making after 2020 saw all of our Nationwide Wedding Fairs cancelled. This year we were going to go bigger, better and more beautiful than before. This was also our first time running the Nz Fashion Week Show alongside Together Journal and after working 24/7 with Greta coming up with a new concept never been seen at Fashion Week, we had even just finalised our model fittings with Jo & the incredible team at Red 11, only the day before the news hit. 


Once again we were back in the “Postponement” game again, immediately contacting all of our Vendors, designers, contractors, production crews, volunteers and ticket holders, to let them know we were now awaiting Auckland’s fate. Thankfully we were so grateful, as the support flowed in, like a river of love – my goodness we have the best industry, with some truly beautiful, caring and kind souls.


I know many out there, vendors with cancellations, postponements and business lost – to the lovers who have had to put their big plans on hold (potentially not for the first time!) to those that have just launched a new business or simply those who are feeling anxious about the future. Times are hard, the waiting is hard, the uncertainty is hard… but we are all in this together. We have struggled more than ever this time mentally and as I took a breath this week, I realised there is no point getting caught up in what we have lost, as hard as it is, there is still light to be found amongst these hard times… 


For anyone that is also feeling this strong sense of overwhelm about the future right now, I have a little something I would love to share.

In Module 1 of the Creative Master Class (our online creative business course that we ran earlier this year) We shared about how important it is to find joy in your life and not let the overwhelm take over. We actually wrote this module from a place of getting rid of the hustle… and are now finding it so much more meaningful as the overwhelm kicks in amongst this time of forced slow. When it comes to building a life and business that coexist naturally, making space to feel joy is so important. That’s why I am so excited to share with you all, one of our 2021 CMC audio interviews for you to listen to today, with someone who has been an absolute guiding light for me this year…


Niki Loe is a wildly passionate human experience guide who loves to help busy people get rid of the overwhelm and start to truly celebrate life. Not only does she have an extensive list of movement and body qualifications, but she also helps her clients find what brings them joy daily so that they can bring more of it into their own beautiful lives. 


Niki is a ray of sunshine and I know her story and advice will inspire you.

There is also a beautiful Download below designed by Sarah of Ritual Studio, and written by Niki to help you find joy in amongst the chaos life brings. If you loved this and want to reach out to Niki, we have also popped her details below so you can connect.


A big thank you to Niki for sharing letting me share this with you all.

As we try to lose the overwhelm of “waiting”… Our joy is found in each other, our beautiful Wedding community and keeping our creative passions alive in new ways. 

We truly hope this brings a little light to your day today. 


Much love, 

Samantha xx



Introducing CMC Guest Speaker Niki Loe

Registered Personal Trainer | Registered Naturopath & Medical Herbalist | Nutritionist | Garuda/ Pilates / Yoga Flow | Myofascial movement coach.



In this episode, Niki and I talk about all things overwhelm. We dive into the damages of hustle culture and the effects of burnout and overwhelm on our bodies. We talk about what to do when we feel burnt out, mindset shifts to get out of that state and the role nutrition plays in it all. We also touch on when it’s okay to “hustle” and let motivation strike. Most importantly, we dive into understanding that we can have success and beauty in our lives and do great things for the world, while still taking care of ourselves.

Connect with Niki